What’s the True Corporation Way?
True seeks to promote the development of the country through innovation and technology. We work to bridge the digital divide and to build a sustainable knowledge-based society by bringing the possibilities and opportunities offered by the digital revolution to every household, and especially the youth of Thailand. Four key brand values – credible, creative, caring and courageous – guide our work as we seek to enhance value for shareholders, customers, the organization, society and employees alike.
Our convergence strategy allows us to meet lifestyle choices by building upon the complementary strengths of our communications services and solutions. This in turn helps drive subscriber growth and loyalty.
Packages bundling Broadband with TrueMove or TrueVisions services or TrueVisions with TrueMove services have proven highly successful. Meanwhile our digital content and e-commerce offerings provide added value across the Group.
True is backed by the Charoen Pokphand Group (CP Group) – Asia’s largest agro-conglomerate – with a shareholding of 58.2 percent of the total registered and paid-up capital of Baht 77,757 million as of March 18, 2009.
At the end of 2009, True Group had an annual turnover of Baht 63 billion (including interconnection revenue), infrastructure investments of Baht 200 billion, and employed 14,641 permanent staff.
About True Corporation
True Corporation Plc is one of Thailand’s strongest and most recognizable brands, and the only fully-integrated, nationwide telecom operator providing services to some 21 million subscribers.
True’s strength is its ability to offer the convergence benefits of its networks, products and services. Our five key business segments are: TrueMove, Thailand’s third-largest mobile operator; TrueOnline, the largest Broadband and fixed-line phone provider in the Bangkok Metropolitan Area (BMA) as well as the leading data
communications service provider nationwide and operator of the country’s most extensive Wi-Fi network; and TrueVisions, the only nationwide pay-TV operator. We offer payment and booking solutions under TrueMoney and digital content and lifestyle services under the TrueLife banner. We furthermore operate a chain of True Coffee shops in which our convergence products and services are showcased.
We report our financial results in three business segments: TrueMove, TrueOnline and TrueVisions. Results for TrueMoney and TrueLife are included in TrueOnline.
